Here at The Lazov Agency, we specialize in social media management for small businesses in addition to public relations. If you own a business and feel you need to “get in the game” in terms of social media, we couldn’t agree more. Your social presence and online reputation is crucial to the success of your business. By allowing us to take care of your social media needs, you will see an increase in brand awareness, client support, and sales. By specializing in many social media platforms including, Facebook, Twitter, Linked In, Pinterest, Google +, YouTube, Instagram and more, The Lazov Agency will create a social media strategy specifically tailored to the needs of your business.
A company/brand should hire a public relations firm or PR professional when they want to protect, enhance or build their reputation through the media and social media. An effective agency or PR professional will analyze the organization and translate the company’s messages/services/products into positive media stories to enhance the brand’s visibility and reputation. One should always choose a good agency or practitioner that strives to help the client’s business and overall reputation.
Online reputation management has a great impact on a company’s revenue. Business owners are often surprised and taken off-guard when they experience negative online reputation issues. Some don’t even realize they need to be concerned about their online reputation. A common question businesses owners usually ask is: “Why are people saying bad things about us on the web, and how do we address it?”
It’s true businesses owners can spend years developing a strong brand. It can be unsettling to see defamatory remarks appearing online, particularly harsh criticism, outrageous accusations and even slanderous remarks. Even worse and more common today, the negative reviews on websites that rank high in search engines, can be extremely disappointing. Whether the comments are true or not, such negative search results can and will jeopardize the company’s online reputation.
If you are a business owner and find yourself needing reputation management, our team will implement the right public relations campaigns, off-site search engine optimization and develop a stronger social media presence for you (plus a few more secret ingredients). But heck! We do that anyway, that’s why we know what works. All full time contracts receive ORM as a part of our neat little package. If you’re in the middle of a crisis and need ORM services right away to help pull you through it, a customized monthly plan can be implemented for you.
Two facts to think about, there are over 1.5 million new blog posts each day and, 77% of active internet users today read blogs. Business owners and PR firms are starting to reach out more and more to influential bloggers to promote products, services, events and business grand openings. Contact us regarding blogger partnerships and we can help increase your brand exposure and drive interest from target audiences with a specific blogger team ready to work for you.
As your customers move through the path of purchase, connecting with them at multiple points strengthens relationships and ROI. Wouldn’t you agree? The increase in digital channels to include mainstream digital mobile, display, search, social and email means an increase in places for your brand to be seen, and your brand must be present to win.
It’s true, 28% of marketers use seven or more providers to manage their marketing initiatives. (Direct Marketing Association).
The Lazov Agency brings scale, precision, and sophistication to your brand. I’m bringing you more value in products that are proven to move the dial.