LinkedInLinkedIn is the world’s largest professional social network that connects professional colleagues with each other and businesses with current employees, potential employees, current clients and potential clients. Your growth on LinkedIn lies in the midst of how all you are able to build trust and relationships, build authority, establish thought leadership, and cultivate a substantial network. 

One important rule to make sure your LinkedIn is both a success and beneficial to your business, reputation and career is be careful not to overdo self-promotion. This stands true both for personal pages and business pages.  Allow the word-of-mouth method to happen through positive engagement, trust worthiness and a positive online reputation.

Heres how to use LinkedIn for personal use:

  • Complete your personal profile thoroughly. Remember, this is your online resume, honesty and spelling count.
  • Find your connections and reach out to them.
  • Take the time to send contacts a quick note—without needing anything—just say hi or share something interesting that pertains to their position or career.
  • Link your profile from your blog and social media accounts to help people find your profile.
  • Participate in groups. Your personal authority and knowledge can be boosted, leading to new opportunities and connections.
  • Share your own content and share high-quality content from others that pertains to your career, brand and/or business.
  • Establish thought leadership in your interactions.

LinkedIn drives value because it is based on a user’s professional interests. This makes it a perfect fit for sharing brand-based updates and knowledge as well as driving traffic to company websites. 

Here’s how to use LinkedIn for business use:

  • Complete your company page and keep it up-to-date. If you change your structure or have company news to share, be sure you’re sharing that information. The updated information will alert your followers in there news feeds.
  • Make sure to respond to posts, reviews, and questions. If a user leaves a product review, be sure to thank them. If they have a complaint or comment, it’s important to address it. Always answer questions and offer advice and assistance.
  • Follow your competitors’ pages and watch for their updates and page changes. Learn from their social habits whether good and/or bad and adjust to your own habits.  Following competitors also helps you keep strategic direction.
  • Use the platform for business development: LinkedIn is an excellent platform for generating B2B leads, with nearly three times the conversion rate of Facebook. Be sure to keep your company page up-to-date, use the products and services spotlight and solicit recommendations for your products and opportunities when using the platform for business development.

Shannon_signature